MIDO is a prestigious Swiss watchmaker established in 1918, known for creating high-quality automatic timepieces with timeless design and architectural inspiration.
MIDO is a renowned Swiss watch manufacturer founded in 1918 by Georges Schaeren, currently headquartered in Le Locle, Switzerland. A member of the Swatch Group, MIDO is celebrated for combining technical innovation with timeless aesthetics. The brand name comes from the Spanish phrase 'Yo mido', meaning 'I measure', reflecting its dedication to precision and functional excellence.
The company produces a range of sophisticated mechanical and automatic watches, including iconic collections like the Multifort, Comandante, Ocean Star, E Baroncelli. MIDO distinguishes itself by drawing design inspiration from world-famous architectural landmarks. Its timepieces are crafted with high-grade materials such as 316L stainless steel, titanium, and sapphire crystal, often featuring COSC-certified chronometer movements with extended power reserves.
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MIDO recommends having your watch checked every 3 to 4 years by an approved MIDO retailer or service center to ensure optimum operation and longevity.
If the watch has stopped, turn the crown approximately 30 revolutions forward in position I. The automatic winding system will then continue to wind the movement based on your wrist motions.
MIDO watches are designed to withstand pressures ranging from 3 bar (30m) to over 30 bar (300m), depending on the model. Water resistance should be checked once a year by an approved service center.
Depending on the specific movement model (such as the Caliber 80), the power reserve generally varies from 36 to 80 hours.